Sports Business, Law and Society Expert, Advisor and Director.

Kenneth L. Shropshire

In 2022, Professor Shropshire returned to the University of Pennsylvania as the David W. Hauck Professor Emeritus at the Wharton School and Emeritus Professor of Africana Studies, after five years following launching and leading, as CEO, the Global Sport Institute at Arizona State University where he was also the Adidas Distinguished Professor of Global Sport. In his previous thirty-year career at Wharton he founded and directed the Wharton Sports Business Initiative and led the sports focused executive education programs.

He graduated from Stanford in 1977 with a degree in economics and, after completing his third year at Stanford Law School, graduated from Columbia Law School in 1980. Before beginning his career in the academy he practiced law in Los Angeles and was an executive with the Los Angeles Olympic Organizing Committee.

Professor Shropshire has worked with numerous sports entities, from professional leagues to professional athletes. He currently shares his sports business expertise through published books, podcasts, and other media. He also serves on public boards, including Moelis & Company. He is also serving as the Acting Director of the Jackie Robinson Museum.

His full resume can be found here.

Contact Professor Shropshire

Professor Shropshire has served as an advisor to numerous sports entities.

 

Representative Projects with Sports Entities and Individuals

 
 

Negotiated sponsor and licensing agreements for the 1984 Los Angeles Olympic Games.

In charge of the boxing competition and venue at the 1984 Olympics.

Assisted the NFL in developing Business Management and Entrepreneurship Educational programs for players.

Assisted the National Football League and Major League Baseball on diversity issues.

Developed the Ross Initiative in Sports for Equality.

Developed athlete education programs for the Philadelphia Eagles, Miami Dolphins, and New York Giants.

Advised sports entity leadership on diversity, equity and inclusion issues.

 

Represented a heavyweight gold medal winning boxer.

Served as an arbitrator for the NFLPA in player vs. agent disputes.

Expert witness in cases involving the value of Olympic medals.

Expert witness in a case involving the structure of sports agent compensation.

Expert for a top golfer in an agent compensation dispute.

Expert for USTA in an athlete endorsement valuation dispute.

Developed diversity, education and inclusion education programs for entities.

Providing leadership in the development of SPACs.

 

Maroon Sports Advisory Ltd.

Professor Shropshire is available for select sports related and advisory projects. For more extensive matters he has formed Maroon Sports Advisory Ltd. to address sports advisory and educational matters requiring deeper and more diverse expertise.

 

Professor Shropshire enjoyed a five-year appointment at ASU and before returning to Wharton, serving as Senior Advisor from 2022-2024 and now Professor Emeritus.

 
 
 

Senior Advisor to the Dean,
Coalition for Equity & Opportunity and the
David W. Hauck Professor Emeritus

>> Click here for more on his role at Wharton.

CEO, Global Sport Institute; and Adidas Distinguished Professor of Global Sport, Arizona State University

 
 

Professor Shropshire shares his sports business expertise through published
books, podcasts, and other media.

 
 


Arizona PBS “Break it Down”:

Watch the “Break it Down” segments, featuring Professor Shropshire as he interviews various special guests from the world of sport. Watch here.

Podcast:

Explore a sampling of Professor Shropshire’s past podcasts. Listen here.

 
 

Contact Professor Shropshire.

>>Purchase a book

>>Explore Professor Shropshire’s podcast

>>Check out Global Sports Matters

>>Find me at Wharton

>>Inquire about Maroon Sports Advisory: please write “Maroon Sports” in the first line of the message when you submit below

 

Connect with and follow Professor Shropshire on social media.